Tobias Entertainment Group

Marice Tobias


Point of View

Thoughts, Musings, Observations

  1. June 26, 2018

    Optics for Politics


    Optics for Politics
    “Enhance the Optics, Enhance the Outcome.™”

    Facilitated by Marice Tobias, award winning director & performance coach on over 50 expert & information driven shows. From The Tonight Show to Dr. Phil, Discovery to CNN, MSNBC, CNBC and many more.

    • Times have changed
    • Politics have changed
    • Voters have changed
    • So must Presentation

    How It Looks and How It Sounds = How it Is

    Candidates must now step up with a fresh point of view, courage, conviction, personal magnetism and clear-eyed resolve that resonates with those who share a worldview that inspires us to our better selves.

    That’s where we come in.

    Guiding top tier presenters, performers & people in the public eye, we now bring a fresh & forward thinking perspective to the political arena because
    Presentation is Perception.

    Let’s talk and see if we can help make a defining difference in your candidates careers.

    Marice Tobias
    Tobias Entertainment Global
    Director’s Guild of America , AFI Fellow. Director Associate, The Actor’s Studio.

    Exclusive Representation
    Cope Management
    Enquires & Bookings
    Debbie Cope

    Jaling Bohannon

    Optics for Politics – Enhance the Optics, Enhance the Outcome.™

  2. June 5, 2018

    Two on the Isle of Manhattan

  3. February 8, 2018

    Tricky Business: The Art, Craft & Challenge of Self-Direction

  4. November 10, 2017

    Optics For Politics

    Optics For Politics

  5. May 16, 2017

    One Day Only, Promo-Only Intensive

  6. March 23, 2017

    Tobias SoFla Seminar April 29-30

  7. February 28, 2017

    New York & Re-Scheduled Los Angeles due to Storm of the Century!

  8. February 11, 2017

    By request: Added dates for “Distinctions” seminar

  9. January 26, 2017


  10. November 14, 2016

    Chicago: City of Champions!


  11. July 7, 2016

    Breaking VO/Promo News


  12. June 10, 2016

    LA Summer VO Series for Established Pros


  13. May 31, 2016

    Promax and Beyond


  14. February 5, 2016

    Promo, Etc.


  15. January 29, 2016

    Winter/Spring 2016: Schedule Update

  16. September 10, 2015

    The Sea Change


  17. May 8, 2014

    Elephants in the Room

    Cannot tell you how often I’m working with someone and they spend precious time condemning “how it is.” The list is familiar but bears airing so the focus can get back where it belongs … on what you can do something about!

    So, here goes:

    “I liked it better when we auditioned at our agent’s office, at the client or a studio.”

    While much of that still exists, especially in the major markets, it’s not only a dying model but one that takes up so much time, it’s a wonder anyone still does it!

    “I do better when I’m directed”.

    Yes, but for most of the world, self-direction is all they know or have ever known.

    “You know what they do … they listen to a few reads from the top sources, pick one and never listen to the rest.”

    Really. So how come boutiques are still in business? Are they also taking in laundry?

    “Why don’t celebrities leave voiceover alone so us ”little guys“ can get a crack at some of that higher end work”.

    News flash: This is business … and a highly competitive one at that. True, its difficult to fight the inherent Marquee Value of a name, for which clients pay a premium, especially in animation but, the celebrity read has a feel to it that is unmistakable. Resenting is useless, but learning from them … well, there’s a thought.

    “Think I need to change agents/managers”.

    Are you getting opportunities? If so, what more can they be doing that is not happening? It’s no longer the norm that a rep pitches a single talent and “gets them a job,” so if that’s why you want to make a change, it’s probably not going to change when you get to the new office. It’s also very easy for someone to make promises and very hard to be the incumbent. Maybe there are some adjustments you can make, then see if there’s a difference in your results and if not, then perhaps it is time to move on, if you can. The rep world is very tight and the more talent that seek representation, the tougher it is to get a berth on a roster.

    Social Media

    It’s great but don’t spend too much time impressing your peers. Unless they can give you a job or recommend you for one, your time is best spent on all the elements of your career that always need tending: materials, marketing, research … and the all important read, for all the genres in which you work or want to work. That right there is a full time job!

    Note: What’s true for one may not be true for others. Often, when people don’t have a real answer for why something is or isn’t happening, they make one up and then act like it’s true. They post it, it goes viral and next thing you know, it’s law!

    The Biggest Elephant in the Room:

    This career – like so many now – can become one that might run its course long before you do. It’s a phenomenon that is a fact of life, from acting to dance, from to sports to the general workplace. But, in each and every area, there are those who have become timeless and carry on, often with even more success than before.

    I give you Betty White.

    What is it about her that is so enduring as well as endearing? She doesn’t take herself too seriously, doesn’t make the time in which she is currently living “wrong,” knows who she is, stays on top of her game, operates out of gratitude and is clearly having the time of her life!

  18. March 14, 2014

    The Trade School Syndrome

    It’s a mind set that says there is a specific amount of steps, courses, workshops, or money — as well as any other training option out there — that, at the completion of the program, a certificate is awarded and participants are now certified as professional and ready to compete with players who’ve been at it for a while.

    The problem is, and I find myself saying this more and more every day:

    “The Industry didn’t go to that meeting.”

    Most resources for training, building and reinforcing craft and career, are set up on the trade school model, i.e. businesses that sell and market training as their end game. Even the ones who help get graduates get jobs cannot guarantee employment. Of course, you do have a better chance at getting a job if you actually understand the business you are pursuing but in the case of voiceover, that could easily inhibit enrollment.

    Moving out into the work sector is a whole ‘nuther conversation and one that totally doesn’t fit any specific model.

    But often, it’s sold as if it does.

    So, I often hear:

    “How many classes (we don’t offer classes) or how much money (we don’t have a set amount) before I can record a demo (when you are ready to compete) and start getting work and making money?” (No crystal ball for that one either).


    “I’ve taken the courses, produced the demos, and put up a website. Where the bleep is my career?”


    “I’ve invested X amount of dollars and time and have to start earning it back and then some, so I can redo the demo I don’t like, but am going to send out anyway to try and make back some of what I spent on it.”


    “I am making a good living but cannot get an agent or a manager, especially in a bigger city.”

    Or, or, or.

    Again, the Industry did not go to any of those meetings.

    This is not a trade or even a profession where a certain amount of training, investment or desire will net any sort of return, whatsoever.

    It is … is a gamble. You are betting on Yourself with one chip, and the House has stacked the odds in its favor with an endless supply of chips.

    Even when you are a smart, savvy, sensational player; there is no guarantee when, or if, this will pay off.

    Talent and desire increase your odds. But without awareness of the ever-changing factors that influence a rise up the ladder, or a backslide just when you thought you were getting somewhere, you will languish in resentment and frustration.

    It’s your job to learn and know because the trade school will not tell you it can take years to get somewhere. About being replaced for reasons unknown to you. What it’s like to be in a session with a director who has no idea what they want and keeps blaming you. Hearing the read that was chosen and knowing that wasn’t in the original specs.

    This and so much more are the absolutely reality of the day to day, every day.

    A statistic that a client developed via research with unions and other respected resources said that in 2009, there were 1.3 million people pursuing voiceover in the U.S. alone … every day. That was 2009.

    Since then, the genre had gotten more exposure and therefore more aspirants than ever before.

    Have I sufficiently depressed you? That’s my job.

    Because if and when you come to terms with this, then and only then are you ready for the long haul. Then and only then are you sufficiently sobered to the absolute reality of the game you’re playing or wanting to play.

    If it happens sooner, I am the first one to get out the poms-poms and cheer!

    In the meantime, it’s drills and development to get to the pro ranks and even more so now … to stay there and keep rising to higher and higher levels of accomplishment and success.

  19. April 4, 2013


    It used to be easier. Well, comparatively speaking.
    The pattern was to take some classes, put a demo together and send it off to agents. If they were interested, they’d call, you’d go in, read, they’d tell you how they work and a contract would arrive after that.
    And, they were patient.
    Sometimes, for years.

    That is so not the case any longer. That level is not as accessible as it once was.
    It’s less parental and more of a partnership.

    And, there’s an interim step in between I call Traction.

    Traction is where talent first set themselves up for work and go after whatever they can get, wherever they can and start building a portfolio.

    With showcase work and some impressive clients under one’s belt, the chances of getting a major market manager and/or agent to then want to help rev up the engine of the career are greatly enhanced.

    Yes, it’s frustrating and time consuming, and not the image of representation we grew up thinking it would be. But wanting it to be the way it was will only slow you down. So will entitlement.

    No one is guaranteed this career and anyone who might have trivialized the rigor and mind-blowing odds was being self-serving and did everyone a huge dis-service. And yes, I have been a part of miracles based on dint of will, and have seen lightening strike, but they are rare exceptions.

    It’s basically a slog. It takes time, energy, patience and a substantial investment to establish, grow and re-invent as time, technology and the culture change the manner in which we express ourselves.

    But, in the last few years, the end game seems to have gotten a bit derailed. The desire and need to be seen as a player, has eclipsed the time, due diligence and seasoning one must have to actually be one and be ready to compete on that level, read after read after read.

    Producers did not go to the meeting in your head. They went to the one where reads consistently sound and feel they way they are supposed to sound and feel with them saying and doing as little as possible to get you there.

    They went to the one where the traction you’ve gained has gotten you to the place where they see you as a player. That’s the end game because that’s where the career lives and grows.

  20. March 4, 2013

    Name Recognition

    The assistant director arrived on set one morning and said “Anyone want a dog? We found one in the shopping center last night, but he’s afraid of kids.”

    “What is it?, I asked.
    “A gray poodle”.

    My mother fell in love with one that belonged to a friend and said that if ever we had another dog, that’s would be what she wanted.

    I was going home for the holidays so he stayed with me and my three roommates in our one bedroom apartment for two nights, then on to Florida.
    At first I called him “Leapshin” because he was very jumpy. He begrudgingly responded but we both knew that wasn’t his name.
    Without tags however, how was I going to find out his name?

    He told me.

    I’m in the kitchen, drying the dishes and talking to my mother. I must have used the word “lucky” because the dog sat up and looked at me with wonder!

    I looked at him. “Is your name Lucky?” I asked.

    He bounded over to me, jumped into my arms and covered me with kisses!

    From that point on, his whole demeanor changed.

    He knew who he was and when everyone else also knew…he was at peace.